Client: What The Food
Project: What The Pizza
Year: 2022
Services: Art Direction, Branding, Design, Naming, Identity
FEEL THE DIFFERENCE
While many frozen pizzas prioritize affordability at the expense of flavour and freshness, What The Pizza embarked on a journey to establish their health food brand, offering a premium product rich in healthy ingredients. The challenge was convincing consumers to consider this top-tier frozen pizza option. It all begins with crafting a distinctive brand that stands out in today's crowded marketplace.
LET’S GET SAUCY
Once we establish the branding, we extend its application to various formats, ranging from photoshoots to packaging, all while preserving its design essence. The client prioritized simplicity and transparency, highlighting raw ingredients and the unique lentil dough used in the pizzas. The outcome is a clean, contemporary, and stylishly effective design that communicates everything, from ingredients to other nutritional information.
Once we establish the branding, we extend its application to various formats, ranging from photoshoots to packaging, all while preserving its design essence. The client prioritized simplicity and transparency, highlighting raw ingredients and the unique lentil dough used in the pizzas. The outcome is a clean, contemporary, and stylishly effective design that communicates everything, from ingredients to other nutritional information.
SAVOURY SOLUTIONS
Last but not least, we needed to get creative. The brand had to step into the real world, and Out-Of-Home ads were the way to go to showcase our exciting new pizza. Once again, the focus was on the healthy ingredients and how they are used in unique ways. We even cooked up a cool booth design for a food convention, so folks could see and taste our awesome pizza.
Last but not least, we needed to get creative. The brand had to step into the real world, and Out-Of-Home ads were the way to go to showcase our exciting new pizza. Once again, the focus was on the healthy ingredients and how they are used in unique ways. We even cooked up a cool booth design for a food convention, so folks could see and taste our awesome pizza.
