Client: Whiplash Girlchild (mock)
Project: Play It Forward
Year: 2019
Services: Art Direction, Copywriting, Design, Photography, Branding
WHIPLASH GIRLCHILD
Toronto based punk-folk band, Whiplash Girlchild is focused on spreading the good energy fellow fans get from hearing their music to new listeners everywhere. By connecting people to live music events via online channels, Whiplash Girlchild is able to strengthen and grow their current community.
THE NEW FACE OF WHIPLASH
The band’s Old logo (left) and new logo (right). Design changes were made to simplify the logo while incorporating alterior motifs. The ribbon resembles a "W" while pointing forward, referencing the band's new motto "Play It Forward".
PRINTS AND POSTERS
The prints and posters are situational images depicting the music's ability to be passed on through people. Each poster contains a scannable Spotify code that links directly to the track while the illustrations are reminicent of the theme of each song.
The prints and posters are situational images depicting the music's ability to be passed on through people. Each poster contains a scannable Spotify code that links directly to the track while the illustrations are reminicent of the theme of each song.
SOCIAL MEDIA TAKEOVER
Whiplash Girlchild's social media channels will reflect the new look and feel of the brand through posts that reveal a collage on the profile. Stories are organized into "highlights" to easily share any updates or new content.
BAND ON DEMAND
The social media takeover builds up to "Band on Demand", a weekly draw in which fans get to choose the location of the next show. These open-invite shows are advertised online as well as livestreamed for remote viewing.
MERCH
Along with typical band merch, Whiplash Girlchild offers a category of goods that are meant to be be shared and spark connection between friends, fans and strangers alike.
Along with typical band merch, Whiplash Girlchild offers a category of goods that are meant to be be shared and spark connection between friends, fans and strangers alike.
